I blame this on the Norse god Loki. Late last night, Nintendo announced the third iteration of its mega-successful DS, tentatively named the DSi. The DSi features two cameras and advanced music playback capabilities.
Needless to say, Dirty South Improv company members and patrons alike have been using the acronym DSI for years. The lower case ‘i’ really stings, Nintendo.
There is a high dork to non-dork ratio at the DSI Comedy Theater, so this move by Nintendo is likely to sow seeds of confusion. Here’s hoping for a trademark.