I have to admit that I was incredibly happy but also pretty disappointed to find out that this ice cream advertisement was fake. I was excited to think that some creative had slipped one by the corporate brand censors. Clearly, I’ve been watching too much Law & Order: Special Victims Unit.
Lickable. Really? Hilarious.
The advertisement goes on to say, “Luscious, smooth, sweet and fun. These are just a few of the words used to describe our new Vanilla Orange Sherbet Creamsicle. These words also apply to America’s 2005 Olympic Rhythmic Gymnastics Team and the beautiful young ladies that comprise it.”
Luscious, smooth, sweet and fun. Really? Hilarious.
It’s UNBELIEVABLE (although shockingly passable) until the copy pushes over the top. “Breyers has created a flavour inspired by the sassy metallic orange leotards of our young gymnasts who are eagerly busting their fresh asses to make every American proud.” Fresh asses? There goes my suspension of disbelief. Dammit.
I think it’s hilarious. Clearly. But I bet if a bunch of elite gymnasts found the guy who did the photoshop job on those girls, and put this ad out on the internet, they would PUMMEL him. What would you do?